Thursday, December 3, 2015

50 Shades of Grey Matter: On the Appeal of Sleek & Sexy

The other day I heard a young woman utter these words, in this order: “Oh my God, I literally could not be more tired if I tried.” My style does not normally feature debasement but seriously? That was a full-fledged declaration by a twenty-something. Please let that soak in. We live in a time where saying these things is totally acceptable to most people. (I make declarations like that every now and again.) I continued my walk down University and heard the following:

“Holy shit, Kate, how could you even?” Even what? What’d she do?
“Haha dude she said she was gonna name her kid Valencia, after the Insta filter.” This is a joke.
“Well she’s basically a genius. You literally can’t deny that I’m prettier though.” This is an even bigger joke. I’m appalled.
“Stop. I’m dead.” Jesus? Is that you? Has to be, how else would you be talking after death? Or am I dead too? *checks vitals* Phew, okay it’s Jesus.

Isn’t more access to information supposed to make us more intelligent? Why then are our colloquialisms becoming even dumber (and more annoying)? I think the biggest issue is that our generation values technology for what it looks like and what the trends are rather than what it can offer. Is is sleek? Is it sexy? I mean, how many of you have an iPhone and regularly use the Health app? The Compass? Tips? People see commodities in items with aesthetic appeal and unfortunately sometimes it has nothing to do with the function of the thing itself.
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And so God granted unto us the next generation of reading and exclaimed, “Let there be light… shone through the monitors of your Kindles!” or something like that.  The debate surrounding the question about whether or not print is dead/dying has been around for quite some time now; eBooks and eReaders have created a new wave of readerism and consumerism that is continually morphing into a seemingly unstoppable entity. This new wave is keeping everyone in the technological world on their toes, thus initiating a movement of convenience and bite-sized information. The result? Mass intelligence.

Or so you’d think. (Actually it's seems like a plague of distractedness is upon us, but that's for a different conversation.) The synapses of the hive mind are hard at work trying to link together the pieces of, what we’ll call for our purposes, the technology project. The problem is that everyone wants different things; expectations wildly vary from company to company, publisher to publisher, even person to person in some cases. This is creating tons of confusion. Should we take the plunge into the future and accept the possibilities that eReading has to offer? Or should we press on in the fight for hardbounds and brick and mortars? Are we too focused on trying to conserve the past that we can’t let the future in? Or is it the opposite: are we too jaded by and anxious for what could be to keep what was at the forefront? Is this an argument worth winning either way?


eBooks are beginning to gain more ground in the book industry now that they have some exposure.  Personally, I like actual books better. There are a lot of benefits that come from both hardbound books and eBooks though. I think it makes most sense to live in the present and allow books and eReaders to work together rather than against each other. I have a collection of around 200 or so books, but I also have an iPad which has a Kindle on it which I happen to read from every so often. The focus shouldn’t be on whether or not print is dead but whether or not books are dying. People don’t want to read full texts anymore regardless of the medium on which they are presented; they want convenience, they want bite-sized “microchunks” of information, they want a sexy product that can do provocative, revolutionary things...even if they don't utilize half of those things. 

1 comment:

  1. This post made me giggle. I have often had the same thought, "Isn't all this technology supposed to make us smarter?" Over much thought I have come to the conclusion that this technology does NOT in fact make us smarter. I would agree with a statement that it makes members of society more tech-saavy, but it does nothing to improve the level of intellect. If anything, it harms it and makes us more lazy. Instead of going to the library, looking for a book, and searching for an answer to a question, we simply pull our phones out of our purses or pockets and hit the Google app. Or if we are feeling really lazy, we will hold down the home button for a second to ask Siri and get frustrated when she doesn't understand us the first time. Technology has its perks, and I would not want to live without it, but it does not help the intelligence of our generation.

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